How could Lego as a bonding experience to create meaningful memories for entire families?
This case study aimed to explore how different family members interact when building LEGO together, considering their varying skill levels and preferences. Some may be skilled builders, while others enjoy decorating or tackling challenges. The goal was to rethink how LEGO sets could be designed to make the experience fun and engaging for everyone in the family, regardless of their abilities or interests.
“I like to play after building. I like to talk about stories with my friends. Put different Lego sets together.” (Isabel, 6 years old)
Theme
What themes do families have in common
OPPORTUNITY
Play mechanism
How families play together
Situation
When is the right time to play Lego
REFLECTION
The play experience can be tailored to different skill levels within the family, with roles such as starter, developer, and decorator. This ensures that everyone, regardless of their building expertise, can contribute meaningfully to the project, creating shared moments and lasting memories.