How Might We Make Sure LEGO® Bricks Can Be Easily Shared, Reused or Donated Once They Are No Longer Played With?
Type of Work: Sustainable Balance
Collaboration Partner: The LEGO Group
Design Team: Xiaochu Chen, Estrella Salas, Gerda Marie Notholt, Jonah Osawa, Maddalena Mazzali
WHAT?
This is a service system that allows Lego fans all over the world to share and exchange Lego bricks in a sustainable way
HOW?
This service system includes an app, a LEGO passport and a branded box. Builders not only can share their bricks but also can share their stories and love behind these bricks.
WHY?
As a goal of sustainable balance, it’s better we can recycle LEGO bricks. Through investigations, builders buy more and more bricks but no one disposes of LEGO bricks.
Storyboard
Service System
Step 1. There are three different steps that you can choose.
Step 2. Scan your bricks which you wanna share with others.
Step 3. Choose the type of your bricks.
Step 4. Find a new builder.
Step 5. Receive new owner’s reply.
A branded box for sending bricks locally or around the world.
Packaging
A passport for sharing your LEGO memories with the recipient.
LEGO Passport
We personalize the bittersweet experience of parting with your LEGO® collection by enabling you to share your story.
Share LEGO!
We envision a world where past and present builders connect through their shared love of LEGO®.
